Privacy Policy

Last updated: 1 May 2026

1. Who We Are

MonarchBird is a digital publication operated by 100% Content Group Ltd (Companies House No. 11062435), registered in England and Wales. Registered office: 20-22 Wenlock Road, London, N1 7GU. Email: editorial@monarchbird.com

We are the data controller for personal data collected through this website. This policy explains what data we collect, why we collect it, and your rights under UK GDPR.

2. Data We Collect

We may collect the following categories of personal data:

• Contact data — your name and email address if you contact us or subscribe to our newsletter.
• Technical data — IP address, browser type, device information, and pages visited, collected via cookies and analytics tools.
• Usage data — information about how you navigate and interact with our website.

3. How We Use Your Data

We use your personal data for the following purposes:

• To send you our newsletter, if you have subscribed (legal basis: consent).
• To respond to enquiries and contact form submissions (legal basis: legitimate interests).
• To analyse website traffic and improve our content (legal basis: legitimate interests, subject to your cookie consent).
• To comply with legal obligations.

4. Cookies, Analytics and Advertising Technologies

We use the following third-party services, each activated only after you have given explicit consent via our cookie banner:

• Google Analytics 4 — measures page views, session duration and navigation paths. Data processed by Google LLC (USA). Legal basis: consent (UK GDPR Art. 6(1)(a)).
• Taboola Pixel — used for advertising campaign measurement and optimisation. Data processed by Taboola Inc. (USA). Legal basis: consent.
• MediaGo / Baidu DSP — used for display advertising measurement. Data processed by Baidu (USA/EU). Legal basis: consent.

You may withdraw consent at any time by clicking "Cookie Settings" in the footer, or by clearing your browser's local storage for this site.

4a. International Data Transfers

Some of our service providers are located in the United States. Data transfers to the USA are carried out under the UK-US Data Bridge (in force from 17 October 2023), or under Standard Contractual Clauses (SCCs) as incorporated into UK law via the International Data Transfer Agreement (IDTA). You can learn more about these mechanisms at ico.org.uk.

5. Affiliate Links

MonarchBird participates in the Amazon Services LLC Associates Programme, an affiliate advertising programme. When you click an affiliate link and make a purchase, we may receive a small commission at no additional cost to you. Affiliate links are clearly marked on all pages. Clicking these links may set third-party cookies. Please refer to Amazon's Privacy Policy for details.

6. Data Sharing

We do not sell your personal data. We may share data with:

• Google LLC (USA) — for analytics; data processed under Google's Privacy Policy and the UK-US Data Bridge.
• Taboola Inc. (USA) — for advertising campaign measurement; UK-US Data Bridge.
• Baidu / MediaGo DSP (USA/EU) — for display advertising measurement; UK-US Data Bridge or SCCs.
• Amazon.co.uk — when you click affiliate links (processed under Amazon's Privacy Policy).
• Law enforcement or regulatory authorities — where required by law.

7. Data Retention

Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for 12 months. Analytics data is retained for 14 months in line with Google Analytics 4 default settings.

8. Your Rights

Under UK GDPR, you have the right to: access your personal data; correct inaccurate data; request deletion of your data; object to processing; and withdraw consent at any time. To exercise any of these rights, contact us at editorial@monarchbird.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. 100% Content Group Ltd is registered with the ICO as a data controller for the purposes of UK GDPR.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available at this URL with the date of the last update displayed at the top.